Marketing

50% of consumers visiting a site with product video remembers what they saw over text engagement. The traditional way of having product descriptions only enjoys a 22% engagement rate. Independent studies have confirmed that since the winter of 2011, video engagement has increased 9x while text has gone obsolete. Now, there are number of businesses …

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What is the payoff of a business using video marketing? Well, the payoff is measured in how the video marketing platform engages consumers. 46% of consumers that view video ads, take action afterwards. By 2017, 74% of all internet traffic will be video. Video captures consumer attention in a way unmatched by other advertising platforms. Plus 65% …

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A business marketing plan has many tools to use in its utility belt. The path to ideal video marketing begins with establishing a voice for your brand. Your story begins with great visuals that can pop on your business’s landing page. 88% of visitors stay longer on a site with prominent video displayed. From there, video marketing succeeds …

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Social media and video can drastically improve a business’s marketing plan. After all, video is shared 1200% more times than links and text combined. This does have its downsides, as social media engagement is decreasing everywhere but at Facebook. But, a marketer just has to look at what Facebook is doing to keep engagement high. Starting …

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Mobile video is helping the world of e-commerce to hit record numbers. E-commerce is steadily driven by online videos engaging potential consumers with active presentations of desired products and services. Online video is about 75% of all mobile traffic and mobile view rates are highest on Apple devices. Tablets have a higher engagement rate than …

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