Marketing

Building a brand in today’s market takes a lot of talent and tools. Video marketing has eased the path for many successful brands. 100 million internet users watch online video daily. By 2017, online video content will make up 70% of all internet traffic. Senior executives as well as most online consumers are showing a preference for short explanatory …

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B2B Video Marketing effectiveness is increasing across the board. Videos on business landing pages increase conversions up to 80%. Everyone is using video and the market penetration has begun! But, how does your business find the right buyer? A fair share of modern businesses are after tech buyers. Whether it’s servers, security suites or software …

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B2B leads are successfully enhanced by video marketing. 70% of B2B content marketers are using video to great success. Most B2B interests are on Google and the majority of B2B videos are uploaded to YouTube. YouTube is the second largest search engine in the world, just directly behind Google. The kicker is that Google owns YouTube. Google seemingly …

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Online video drives conversions and traffic for a modern business. 52% of consumers say that product videos help them to make a product purchase. 66% of these consumers will also rewatch videos, helping to drive up return traffic for a business site. These same videos are proven to boost conversions by 9%. While that number doesn’t seem immense, …

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Video is taking over the world. Online video consumption by consumers has increased 800% over the last six years. Newer statistics are showing that these same consumers are now watching 180 videos per month. The need to incorporate video into your business marketing plan is now. Now that 2016 is half over, new information is rolling in and it’s …

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