Analytics

Explainer and demo videos are powerful additions to any comprehensive digital marketing plan. However, to ensure you’re getting the best results and measuring your explainer and demo …

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50% of consumers visiting a site with product video remembers what they saw over text engagement. The traditional way of having product descriptions only enjoys a 22% engagement rate. Independent studies have confirmed that since the winter of 2011, video engagement has increased 9x while text has gone obsolete. Now, there are number of businesses …

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As the end of year approaches, you’re likely wanting to gain more insights into the effectiveness of your video marketing programs. Google Analytics can help with some important video metrics. By using your free Google Analytics account, you can monitor how your videos get viewed across your site. With a little …

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