Online video drives conversions and traffic for a modern business. 52% of consumers say that product videos help them to make a product purchase. 66% of these consumers will also rewatch videos, helping to drive up return traffic for a business site. These same videos are proven to boost conversions by 9%. While that number doesn’t seem immense, it works hand-in-hand with the repeat internet traffic. Basically, a business utilizing online video for sales are guaranteed 1 out of 10 purchases per viewing cycle. Factor that into the fact that Online Commerce is a 24/7 marketplace, the conversions multiply at an astronomical rate.
Today’s share comes from Visual.ly and it recaps a ton of the points that Autodemo loves to share. Consumers who view product videos are 85% more likely to buy than consumers that don’t view. 70% of these videos also get prominent search engine placement on services such as Google. Feel free to browse the rest of the infographic, as it is full of case samples of how video helped prominent marketing plans. Whether it’s Dell having Service Center calls reduced or Discovery Channel increasing their video streams, video drives all business success. Autodemo has a few older blogs on the subject, there are available to browse here and here.